Strategic Marketing Planning is not just ‘flare’ or a ‘hunch’, but a discipline.

Strategic Marketing Planning

Strategic planning is a ‘culture’ in many successful businesses. It plays an essential role across all marketing activities and will have a significant effect on the success or failure of any business and should be treated as an essential discipline in all organisations, irrespective of its size.


Waterbourne Ltd will construct a comprehensive marketing plan which will typically include:-


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We operate in dynamic markets, so plannning is not just a yearly exercise but is essential for effective marketing campaigns, re-branding campaigns, product launches and brand awareness campaigns.